Mobile Product Strategy & Founder Advisory

If your growth depends on mobile, you do not need more noise. You need sharper judgment. I help founders and product leaders decide what to build, what not to build, and how to move forward without wasting time, money, or leverage.

Roadmap judgment AI-informed decisions Vendor oversight Launch rescue Founder-side backup

How I help

Roadmap & prioritization

Turn broad ambition into a proper product roadmap with the right sequence, scope, and tradeoffs for a mobile-first business.

What not to build

Remove low-leverage features, hype-driven detours, and expensive distractions before they harden into the plan.

Vendor & agency oversight

Have an experienced operator in your corner when hiring, evaluating proposals, reviewing recommendations, or challenging technical assumptions.

Launch rescue & crisis response

Move fast when a launch slips, a build stalls, or an important product decision starts getting expensive.

When to bring me in

Your roadmap feels muddy

Too many ideas, too many opinions, not enough confidence in what the product actually needs next.

You are debating how to build

Native or cross-platform, rebuild or patch, internal team or outside shop, AI feature or no AI feature.

You are about to hire or commit

Before signing with a vendor, green-lighting a roadmap, or approving a technical direction, get a clean second brain on it.

You feel slippage and waste

The build is dragging, priorities keep shifting, or the team is working hard without enough product clarity.

AI is part of the environment, not the strategy

AI has made founders more uncertain, not less. There are more features you could add, more people selling AI as the answer, and more ways to create complexity that does not help the product.

My job is not to force AI into the roadmap. My job is to help you use it where it creates real leverage, ignore it where it adds noise, and understand what is around the corner before you make an expensive call.

Good use of AI When it improves workflow, support, product value, or internal execution in a way that aligns with the business.

Bad use of AI When it is there to impress, chase hype, or cover up weak product thinking.

You are not hiring me to defend a stack, a vendor, or a trendy tool. You are hiring me to protect the product, reduce avoidable mistakes, and keep your interests aligned with the decisions being made around you.

Why work with me

Mobile since day one

More than two decades in mobile, including being one of the first app developers featured by Apple.

Direct access

You work with me directly. No junior handoffs, no account-layer filtering, no incentive misalignment.

Broad pattern recognition

From founders to Fortune 100 teams, across industries, which means stronger judgment when your case is not a textbook one.

Costly-mistake avoidance

Decades of lessons learned so you can move faster without paying tuition on mistakes that were preventable.

If you have a mobile product decision that feels expensive, unclear, or politically messy, send me the details. I will review the context and reply with the best next step.

Find the Right Move